lkpbrew.blogg.se

When requesting a correction, please mention this item's handle: RePEc:wsi:wsbook:11135. You can help correct errors and omissions. World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 10, pages 275-306,Īll material on this site has been provided by the respective publishers and authors. " Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 9, pages 239-274, " Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 7, pages 175-210,

" Marketing Values For Excellent Execution," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 6, pages 149-174, " Marketing Tactics For Value Engagement," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 5, pages 127-148, " Marketing Strategies For Value Exploration," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, " Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 3, pages 75-97, " Human-Centric Perspective: Doing Good By Doing Well In The Connected World,"

World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 2, pages 33-74, " Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 1, pages 3-31, " Product-Centric Perspective: Connectivity In Product Development," Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019.

The following chapters of this book are listed in IDEAS